TAKE A SUMMER BREAK: An award winning microsite as part of a promotional campaign.
Web Development, UX, Motion Graphics
My Role:
Web Designer and Developer, Logo Animation, Promo Video
Awards:
2019 Digital Advertising - Microsite CUNA Diamond Award
Other Credits:
Design team at Fort Knox Federal Credit Union
The goal of this website and campaign was to increase our consumer loan portfolio by driving an additional $6 million or 20% uplift in new/used vehicles and boat/RVs. The target audience was Millennials and Gen X, allowing for a lot of fun and creativity with imagery and user experience. I animated the logo that was designed by my team, built the responsive website, and created the promotional video.
This promotion was jam packed with ways for Members to save money. If they brought their loan over to our Credit Union, they’d be able to take 120 days off from making payments. I built a slider for users to really see how much of an impact that would make on their lives over the course of 120 days.
Take A Summer Break Promo Video
This video was shown on the website and our social channels to gain more attraction to our campaign.
It received 2.1k views and 33 likes on our Facebook page, which was the most views a video has ever received.
